Saturday, April 5, 2014

Core Purpose, Philosophy

     The high percentage of self-reported cheating among university students, and other suggestions of an apparent decay in ethics & rise in shallow self-centered behavior is frightening. One has to wonder if individuals are losing the sense of what it means to embody a meaningful philosophy. Faking it is so much faster, easier & seemingly popular. 
     Part of the problem may well be that large companies that once earned loyalty from their life-long employees, now use their employees to train off-shore temps, who then quickly replace their (now 'downsized') trainers. The company can treat & pay off-shore temps even worse. These same companies espouse the critical importance of "customer loyalty”.
     Individuals & companies must be held accountable to embody - not just espouse & advertise - a “core purpose” & “philosophy”, regardless of who they deal with - customers, employees, employers, family, friends. A core purpose or philosophy is fundamentally valuable - way too important to fake. Individuals & companies must learn congruence one way or another. Otherwise, one's life & products are cheap fakes.

     "As Simon Sinek says in ... "Start With Why", products don't create customer loyalty. A company's core purpose does. 

     People are attracted to Apple because of what Apple stands for. Not the gizmos. There are less expensive options out there.
     Yet Apple is one of the most profitable companies in the world.
     People are attracted to Nike not because of the shoes, but because they are pulled to the philosophy of Just Do It - whether that pertains to getting fit, or popping the big question, or leaving a bad job or starting your own business."                      Terry O'Reilly, Under the Influence

        "Elevator Pitches" first aired on Monday, May 5, 2014


No comments:

Post a Comment